Why having a website is tantamount to being strategic?
Wondering why you should have a website is the fist step to have the opportunity to learn about the benefits that a company can get from being present on the web.
Looking at the data provided by InternetWorldStats.com and taking as a sample only the European market, it is possible to notice that the annual average of the users that connect overpasses 582 million of the 825 million users, with a growth of 450% compared to 2000. By extending the sample at the world level we can see that something more than 3 billions of inhabitants from the total number of 7 billions connect to the network, with a growth of 740% compared to 2000.
Children born after 2000 are called „digital natives”. raised and socialized through the mobile phone, the videogames and personal computers. In this context, the virtual and the real life are granting one another a strong handshake.
Who is present on the Internet certainly has more advantages. This is a factual data; being on the Internet means expanding its own reach and therefore the chances of being found. Having its own website can bring only positive effects. Do not underestimate the effect of the absence of a business site on the Internet; we are so used to find anything in the network that a company without a website is likely to be categorized as backward and outdated.
And then, you should keep an eye on your competition. They probably already have a website and your clients, sooner or later, will find it.
It is definitely an important mark of distinction. It communicates reliability and grants you instant credibility.
Being on the Internet means stimulate the public interest and that’s why more and more companies enter in their commercials of billboards their own wed address.
A website must communicate reliability and professionalism, with clear and immediate messages.
Being part of the web means making communication of excellence at all levels, with an efficiency that perhaps living only in the real world could not be reached.
It is proved that before any purchase of product or service the customer makes a rapid and satisfying inquiry ... but where else if not on the Internet?
A dynamic site is extremely flexible and can be updated at any time from any computer, without the need to install specific programs. An easy access control panel allows the modification of the contents directly from the front-end.
If you want to keep up with the times, let’s face it, the phone and the fax are no longer enough!
Buyers are increasingly asking the companies if they have a website where customers can consult the catalogs of products / services or otherwise find information about what the company offers.
Describing in a few words its own company/activity is often difficult; an internet address is simple and easy to remember and by navigating though the pages the customers will surely find what they need.
It is an investment in your own image and the cost is far much lower than an advertising in the printed page of a newspaper, with a small difference ... the newspaper is thrown away the next day!
The Internet has transformed the communication, the relationships ... the real life in all its aspects.
Formula E-commerce is a tool that allows you to sell worldwide!
How can you sell more? Simple: by targeting larger group of potential consumers.
The Netcomm-ContactLab study about purchasing behavior of consumers has analyzed habits of the population in five European countries, Italy, Britain, Germany, France and Spain, and has shown that in Italy, almost nine out of ten users (89%) are searching online about product and trademarks, and three out of ten (34%) are buying online, while in the UK infocommerce is more and more migrating toward buying opportunities: nine out of ten Englishmen of regular users connected to the Internet are buying online; in Spain, an user out of two.
"All signals and indicators that define the online trading in numeric terms, describe it as a healthy and growing industry. No economic sector has been able, during this time of deep crisis, to run with such enthusiasm, and not least due to a very important increase of the numbers of consumers - continues Roberto Liscia. Netcomm with Human Highway is estimated that about 14 million people bought online in recent months. In just 12 months we are talking about a 50% increase in the number of users!
People, who eventually began to ignore the fears arising from the crisis, form the use of the internet for obtaining information, migrated to online buying activities. But we have an increased potential, as noted in a study by ContactLab on a group of 61 000 consumers form Italy and other European countries, which shows that only 34% of those browsing, purchase online (in Britain and Germany we aretalking about a rate of 90%). Even in Europe, with Ecommerce Europe, the European association where Netcommis a founding member, the signals that we observe are equally positive, with an annual sales growth of 22% in 2012. We are talking about a total turnover of over 305 billion, which puts Europe as the largest market in the world before the US, which has a turnover of 280 billion euros, followed by Asia-Pacific with 216 billion.
A positive trend continuously growing, and the predictions for the next 5 years, estimates that the turnover will double for the Euro zone."